Challenge: FOX Film wanted to create awareness and awareness of the new Alien Covenant.
Solution: In collaboration with citrus media, it was decided to create a different campaign that the target group would remember afterwards. Therefore, a photo booth was set up at the railway station in Aarhus and at the main railway station and Gothersgade in Copenhagen, where passers-by could go in and have a photo taken, which they subsequently took with them. Inside the box, a trailer from the film was shown, which ended with a picture of Alien at the same time as a loud scream was heard, which startled the people while the picture was taken.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
